NBC Sports promised that China is planning to stage the most spectacular opening ceremony ever seen. The ceremony will feature 15,000 performers and is directed by Zhang Yimou (“House of Flying Daggers,” “Heroes”) Full story
Steven Spielberg, who dropped his name from a committee to design the opening ceremony of the Beijing Olympics over China's trade with Sudan, is among the foreign artists that could be barred in China, which said it will ban those who have ever engaged in activities deemed to "threaten national sovereignty." Full story
The Canadian Broadcasting Corp. will provide more than 2,400 hours of multiplatform coverage of the 2008 Olympic Games in Beijing. Canada's public broadcaster said Tuesday that it will air 282 hours of main network Olympics coverage, 145 hours on cable news channel CBC Newsworld and 250 hours on the CBC digital channel Bold. Full story
With the opening ceremony of the Beijing Olympics less than a month away, NBC Universal is close to earning a gold medal of its own. It's likely that NBC Uni will rake in north of $1 billion in ad revenue. Full story
Chinese organizers, under pressure from global broadcasters and the International Olympics Committee, have apparently lifted some restrictions on TV crews for the Beijing Olympics. A meeting Wednesday -- just over four weeks before the games open -- was billed as the final face-to-face encounter among top IOC officials, broadcasters and Beijing organizers to resolve TV coverage away from the sports venues. Full story
With one month to go before the Olympics open on Aug. 8, China's work is hardly complete. The government needs to meet its pledge to deliver clean air in one of the world's most polluted cities, and must finish two new subway lines and a railway line. The 31 venues in Beijing are ready, and most have been for months. Full story
Beijing Olympics broadcast rights to 37 African territories were awarded to the South African Broadcasting Corp. and the African Union of Broadcasting, the International Olympic Committee said Tuesday. Full story
NBC Universal on Tuesday afternoon formally announced the most wide-ranging coverage plan for any Olympics in history, including 225 hours over 17 days on NBC and 3,600 hours total across TV, online and mobile. Full story
Several major artists have teamed up with AT&T to provide exclusive motivational songs for the U.S. Olympic Team as it gears up to compete in Beijing. Full story
In an attempt to measure consumption of what at 3,600 hours will be the largest amount of Olympics coverage in history, NBC Universal is pulling out all the stops. The company, which has more than $1 billion in ad revenue riding on the Beijing Games, will announce Monday the closely guarded specifics of its 17 days of Olympics coverage. Full story
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