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January 14, 2008

I drink your milkshake!

Milkshakebanner2

Could the good folks at Paramount Vantage and Miramax have missed their best potential marketing hook? Their version of, "Say hello to my little friend?" And could "There Will Be Blood" be raking in blockbuster money (or at least "Juno" cash) if its tagline had been "I drink your milkshake!"

Think of the merchandising opportunities alone!

In an awards season that's been punctuated by all manner of drama, and we're not talking about the movies here, we're finding it downright high-larious that there's a Web site dedicated to "TWBB" and the now somewhat-iconic Daniel Plainview line. And it's called...wait for it...idrinkyourmilkshake.com. Props, Jurgen, whoever you are, for this inspired project. (Act now for your very own idrinkyourmilkshake e-mail address!)

Maybe we're just post-Globe-letdown punchy, but we think that's a fine kick in the pants.

And there's more. The Vulture blog has come up with "a guide to proper usage," fearing that Sports Center anchors and other poseurs will mangle the phrase, completely draining it of its wicked force.

Check the YouTubes for a weird and whack "There Will Be Milkshakes" mashup.

Just so you know there's no minutiae uncovered here, there's even been some online debate about whether Daniel Day-Lewis' Plainview would've been able to threaten to take someone's frosty treat, historically speaking. Helpful Wikipedia lets us all know that he, in a late 1920's-set movie, could have indeed. Milkshakes were already being whipped up years prior. With electricity, yet.

Thanks for that detail, P.T.A., because Plainview saying he'll wrest away Paul Dano's preacher kid's non-fat latte would've really taken us out of the story.

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Oscar Contenders

  • So "The Dark Knight" didn't make it into the final five after all, never mind that critical and popular support. Let's just call the comic-inspired mega-hit "The Biggest Snubee."

    Here are the best picture contenders in a race that, two weeks away from the Oscars, seems to be a foregone conclusion ("Slumdog") unless there's a come-from-behind possibility ("The Reader" anyone?)

    "The Curious Case of Benjamin Button," with Brad Pitt and Cate Blanchett; the politically timely "Milk;" rags-to-riches fairy tale, "Slumdog Millionaire," Holocaust best-seller-based drama "The Reader," and Watergate-era biopic "Frost/Nixon."

    Could "Button" and "Slumdog" split the vote, allowing another film to take the prize? Doesn't seem likely. After having clung to "Button" for months as what we thought would be the Academy voters' top vhoice, our money's now on "Slumdog." Momentum can't be ignored.

    Watch this blog for updates, ephemera and all manner of postulating.

Picture this

  • Mmmmm, chocolate Oscar. Not every star will walk away from the 81st annual Academy Awards with a trophy, but if they hit the high-profile Governor's Ball they can have pastry chef Sherry Yard's gold-dusted candy version. Also on the menu from celeb chef Wolfgang Puck is tuna tartare in sesame miso cones, chopped Chino Farms vegetable salad with ginger soy vinaigrette, Maine lobster and caviar. Serve it up! (Getty Images)

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