« Screenwriter Manifesto | Main | Eisner Bombs as Talk Show Host »

ABC's Lost: Ideal Metamedia Strategy

It's not about multimedia it's about metamedia. Using ABC's 'Lost' as a prime example, cityofsound's Dan Hill, suggests that Lost's producers recognize that being with the audience wherever they are, rather than forcing them to come to officially sanctioned sites, creates a new kind of content, forged from a social process of collaboration with viewers. Hill writes:

What Lost indicates is the power of understanding this new media terrain, and modifying your product in order to take advantage. ... [Lost producers use a] disaggregation strategy which is about opening up the possibilities for interaction wherever they may be.

Hill's graphic (below) depicts how Lost's creators use the entire web as its canvas and its entire audience as its creators. Official ABC content (represented in the inside ring) ripples across uncontrolled data spaces such as blogs and forums and is written back into the show in new ways, Hill contends. LINK [posted by Sheigh]

Cityofsound_lostgraphic_1

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451d69069e200d834b4405e69e2

Listed below are links to weblogs that reference ABC's Lost: Ideal Metamedia Strategy:

Comments

Got something to say? There’s three exciting options:

  1. Comment instantly and anonymously below. Just enter a real (or fake, we don’t mind) name and email address below and hit "Post Comment." Email addresses remain private. OR--
  2. Check "Register with DISQUS." Same as #1, but you can create a profile, add a photo, vote on comments and more. OR--
  3. Use Facebook. Click the "F Connect" button to quickly post this article on your Wall.
blog comments powered by Disqus
The Hollywood Reporter

About Risky Business

  • Risky Biz blog takes a deep, daily look at the film industry's ups, downs and deals from around the world and the heart of Hollywood. It is edited by media and entertainment journalist Steven Zeitchik, with contributions from The Hollywood Reporter's worldwide team of film editors and reporters. Zeitchik is a Los Angeles-based writer for THR and also has written for The Wall Street Journal and The New York Times.




    Subscribe to feed



Categories