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ABC's Lost: Ideal Metamedia Strategy

It's not about multimedia it's about metamedia. Using ABC's 'Lost' as a prime example, cityofsound's Dan Hill, suggests that Lost's producers recognize that being with the audience wherever they are, rather than forcing them to come to officially sanctioned sites, creates a new kind of content, forged from a social process of collaboration with viewers. Hill writes:

What Lost indicates is the power of understanding this new media terrain, and modifying your product in order to take advantage. ... [Lost producers use a] disaggregation strategy which is about opening up the possibilities for interaction wherever they may be.

Hill's graphic (below) depicts how Lost's creators use the entire web as its canvas and its entire audience as its creators. Official ABC content (represented in the inside ring) ripples across uncontrolled data spaces such as blogs and forums and is written back into the show in new ways, Hill contends. LINK [posted by Sheigh]



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