Questioning Blog Frequency

Eric Kintz, Vice President, Global Marketing Strategy & Excellence at the Hewlett-Packard Company, posts a useful and provocative blogging frequency theory on his Daily Fix blog. I agree with him to a point. I do like to provide the service of tipping off people about what to read, but original content is clearly premium content. And it probably needs to stay on the short side. And I sometimes feel that you can overwhelm people with too many posts and bury good stuff that they haven't caught up with. On the other hand, I love long-winded blogs like 2Blowhards, and The Huffington Post runs entire columns, which are obviously well-read. There are all sorts of blogs that serve different communities. We're playing around in the universe of the professional industry blog, where accuracy and journalistic standards prevail, but where personality, attitude and opinion are key too. Staying true to yourself is key. And having fun.

Comments

[Eric Kintz]

Anne,

Happy you enjoyed my post. I think that one of the key differences with blogs is that you have a great opportunity to engage directly with your community.

By focusing too much of your attention on post frequency, you not only forget quality in some instances, but you also underestimate the power of joining the community, which is what ultimately drives quality traffic and readership.

I have written a series of follow-ups on my own blog - the Marketing Excellence blog - that I hope you will find interesting

Eric

[Eric Kintz]

Ann,

I thought you would enjoy the follow up analysis on how this post spread virally throughout the blogosphere.
Eric

http://h20325.www2.hp.com/blogs/kintz/archive/2006/10/01/1683.html