Wed Mar 10, 2010 @ 10:32AM PST
By Eriq Gardner
Lindsay Lohan's $100 million lawsuit against E-Trade for airing a commercial that featured a "milkaholic" baby named Lindsay has the town talking (video below).
We'd love to give a counterintuitive post that argues why this lawsuit stands a chance in hell -- but that seems fairly impossible. It's an obvious loser, leading to natural speculation about what prompted the actress to file it.
Possible Explanation 1:
Lohan's representatives really think she can win the case. To do so, her lawyer will need to show that E-Trade knowingly traded on her good name and implied a commercial endorsement where there was none. Perhaps something could turn up in the discovery process implicating the ad agency that created the spot
, but there may be enough outs for E-Trade even if it's revealed the online brokerage website had Ms. Lohan in mind.
Possible Explanation 2: The lawsuit was filed in order to scare everyone into a settlement. That seems highly risky. What scenario seems more probable: E-Trade pays to make the lawsuit go away or E-Trade tries to collect its legal fees for having to defend a ridiculous lawsuit that has been reported on every media outlet in the world? We're guessing the latter.
Possible Explanation 3: Now we're into conspiracy theories. Perhaps Lohan and E-Trade have cut a secret deal. Certainly, the commercial has received a great deal of attention of late. We doubt, though, the company would risk FTC inquiries and a class action lawsuit for abusing the legal process.
Possible Explanation 4:
Lohan filed the lawsuit as a desperate publicity grab for herself. It hasn't been a great few years for the star of "Mean Girls" and "The Parent Trap." Is negative attention worth having? Reportedly, she's on the outs
with her own publicist.
Possible Explanation 5:
The simplest and most likely explanation: She's overly sensitive. In order to keep the client happy, the lawyer obliged her silliness.
We should point out that Lohan has sued to protect her image before and is actually somewhat of a trailblazer on this front. See her case against the American Beverage Institute
. On Twitter, her followers egged her on
to bring the E-Trade lawsuit.