The Hollywood Reporter The Hollywood Reporter The Gold Rush

« This little piggie | Main | Coupling »

May 16, 2008



Since it's Africa hot in Los Angeles -- brain-melting record heat wave continues! -- we can think of nothing better to do than head to the concrete confines of a nearby theme park where we'll be shoulder to shoulder with screaming kids and sweaty humanity. We told you it was brain-meltingly hot.

But there's no need to worry about us. There's good reason for the trek -- we'll be among the sun-stroked crowd at The Simpsons Ride launch at Universal Studios tomorrow. (Come back next week and we'll tell you all about it). Hooray, Krustyland!

Aside from our glee about this particular brand extension, (won't be able to sleep tonight!) we already had "The Simpsons" on the brain, what with some awards nominations the multiple Emmy-winning property has scored of late. It's in the running as one of the best entertainment brands of the year for its hit film, its 400th episode, its raft of cool swag and makeovers of 7-Elevens into Kwik-E-Marts last summer. (Now that's good Squishy, even though we had to stand in line for it).

The Licensing Industry Merchandisers Association will pick between "The Simpsons," "American Idol," "High School Musical 2," "Shrek the Third" and "Spider-Man 3" for the honor next month at New York's Licensing Show.

And today, "The Simpsons Movie" has picked up seven nominations, more than any other film, for the 37th annual Hollywood Reporter Movie Marketing Key Art Awards.

Judges pick the honorees based on trailers, posters, TV spots and such so, like the Golden Trailer Awards before it, there are boxoffice stinkers like "30 Days of Night" that make it into the pool. Hey, don't blame the one-sheet!

But in the case of "The Simpsons Movie," the product lived up to the hype, a rare feat in Hollywood these days. And no matter how many times we see Homer, Bart, et al lovingly portrayed on larger-than-life-sized standees and billboards, we still laugh. Every time.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Homerpalooza:


The comments to this entry are closed.

About this blog

Oscar Contenders

  • So "The Dark Knight" didn't make it into the final five after all, never mind that critical and popular support. Let's just call the comic-inspired mega-hit "The Biggest Snubee."

    Here are the best picture contenders in a race that, two weeks away from the Oscars, seems to be a foregone conclusion ("Slumdog") unless there's a come-from-behind possibility ("The Reader" anyone?)

    "The Curious Case of Benjamin Button," with Brad Pitt and Cate Blanchett; the politically timely "Milk;" rags-to-riches fairy tale, "Slumdog Millionaire," Holocaust best-seller-based drama "The Reader," and Watergate-era biopic "Frost/Nixon."

    Could "Button" and "Slumdog" split the vote, allowing another film to take the prize? Doesn't seem likely. After having clung to "Button" for months as what we thought would be the Academy voters' top vhoice, our money's now on "Slumdog." Momentum can't be ignored.

    Watch this blog for updates, ephemera and all manner of postulating.

Picture this

  • Mmmmm, chocolate Oscar. Not every star will walk away from the 81st annual Academy Awards with a trophy, but if they hit the high-profile Governor's Ball they can have pastry chef Sherry Yard's gold-dusted candy version. Also on the menu from celeb chef Wolfgang Puck is tuna tartare in sesame miso cones, chopped Chino Farms vegetable salad with ginger soy vinaigrette, Maine lobster and caviar. Serve it up! (Getty Images)

© 2010 The Hollywood Reporter. All rights reserved. Terms Of Use and Privacy Policy.