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June 16, 2008

Key to the kingdom


We've all been suckered by a well-crafted trailer, one-sheet, Web site, wild posting, widget or other viral/guerrilla/experiential ad that got us hyped up to see what turned out to be a pretty awful flick. Et tu, "Cloverfield?"

Those aren't the campaigns that won the Key Art Awards this weekend (Unless you count "Premonition.")

The big winners couldn't be more different in their content, but what "The Simpsons Movie," "No Country for Old Men" and "300" had in common was eye-catching creative that told us what we needed to know about each in a skillful, snappy shorthand. Not to mention making us laugh, creeping us out and giving us palpitations.

Reigning It Boy of Comedy Judd Apatow (pictured) won the Visionary Award for inspiring studio marketing teams and used the opportunity to take a little jab at those very same guys.

So, maybe they don't always agree? Can't imagine. It still begs the question: Whose idea were those obnoxious "Forgetting Sarah Marshall" postings?

Full list of winners here.


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Oscar Contenders

  • So "The Dark Knight" didn't make it into the final five after all, never mind that critical and popular support. Let's just call the comic-inspired mega-hit "The Biggest Snubee."

    Here are the best picture contenders in a race that, two weeks away from the Oscars, seems to be a foregone conclusion ("Slumdog") unless there's a come-from-behind possibility ("The Reader" anyone?)

    "The Curious Case of Benjamin Button," with Brad Pitt and Cate Blanchett; the politically timely "Milk;" rags-to-riches fairy tale, "Slumdog Millionaire," Holocaust best-seller-based drama "The Reader," and Watergate-era biopic "Frost/Nixon."

    Could "Button" and "Slumdog" split the vote, allowing another film to take the prize? Doesn't seem likely. After having clung to "Button" for months as what we thought would be the Academy voters' top vhoice, our money's now on "Slumdog." Momentum can't be ignored.

    Watch this blog for updates, ephemera and all manner of postulating.

Picture this

  • Mmmmm, chocolate Oscar. Not every star will walk away from the 81st annual Academy Awards with a trophy, but if they hit the high-profile Governor's Ball they can have pastry chef Sherry Yard's gold-dusted candy version. Also on the menu from celeb chef Wolfgang Puck is tuna tartare in sesame miso cones, chopped Chino Farms vegetable salad with ginger soy vinaigrette, Maine lobster and caviar. Serve it up! (Getty Images)

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