'The Wire' dissed again

It was a category completely dominated by cable, where the most intense, charged, complicated and conflicted stories and characters are born these days.

But there had to be one winner for outstanding writing in a drama, and no amount of potential pent-up make-good feelings from the TV Academy voters could propel "The Wire" over current It Show/It Guy "Mad Men"/Matthew Weiner.

Mixed feelings over here at Gold Rush, knowing that "Mad Men" has plenty of other shots, being a freshman series, and "The Wire's" days are done as a weekly mainstay that no one watched but those who did were ferociously loyal.

"Mad Men" started its hardware collection last weekend, with four Emmys. Expect more.