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September 22, 2008

Emmy: Got viewers?

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Was it as endless and painful for you as it was for us?

Apparently not, because most of you at home didn't bother to watch the 60th Primetime Emmy Awards. Wise move.

Granted, you wouldn't have had to sit through the three-hour telecast perched on a folding chair so uncomfortable it could've doubled as a torture device like we did, but something must've told you to stay away. And steer clear you did. (Hey, how was the football game?)

The Emmy ratings this morning tell the story: 3.8 rating/9 share in the important adults 18-49 demo -- that's 12% below last year's record low for the program and the lowest in Nielsen's recorded People Meter history, says Live Feed.

About 12.2 million people watched, and they, no doubt, want their three hours back.

TV is lousy with awards shows these days, and even the marquee events have a tough time drawing an audience. Last night's craptacular performance won't help the cause.

Were people not interested because the most-nominated shows are niche and have a hard time drawing eyeballs themselves? Could be. Not just this town, certainly, but the whole world is celebrity saturated, so viewers can tune in anywhere, read a star rag, surf a few Interwebs sites and get their fix. No awards show needed.

Not sure what this portends about the Oscars. Time to seriously consider bringing in the populist movies? Probably, yeah.

In case you don't have time to troll around for a compendium of the bad reviews from last night's Emmys, check here. There are some doozies.

 

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Oscar Contenders

  • So "The Dark Knight" didn't make it into the final five after all, never mind that critical and popular support. Let's just call the comic-inspired mega-hit "The Biggest Snubee."

    Here are the best picture contenders in a race that, two weeks away from the Oscars, seems to be a foregone conclusion ("Slumdog") unless there's a come-from-behind possibility ("The Reader" anyone?)

    "The Curious Case of Benjamin Button," with Brad Pitt and Cate Blanchett; the politically timely "Milk;" rags-to-riches fairy tale, "Slumdog Millionaire," Holocaust best-seller-based drama "The Reader," and Watergate-era biopic "Frost/Nixon."

    Could "Button" and "Slumdog" split the vote, allowing another film to take the prize? Doesn't seem likely. After having clung to "Button" for months as what we thought would be the Academy voters' top vhoice, our money's now on "Slumdog." Momentum can't be ignored.

    Watch this blog for updates, ephemera and all manner of postulating.

Picture this

  • Mmmmm, chocolate Oscar. Not every star will walk away from the 81st annual Academy Awards with a trophy, but if they hit the high-profile Governor's Ball they can have pastry chef Sherry Yard's gold-dusted candy version. Also on the menu from celeb chef Wolfgang Puck is tuna tartare in sesame miso cones, chopped Chino Farms vegetable salad with ginger soy vinaigrette, Maine lobster and caviar. Serve it up! (Getty Images)

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