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June 23, 2008

Daytime Emmys hit all-time low

The 35th Annual Daytime Emmy Awards on ABC continue the awards show curse, with Friday night’s telecast hitting all-time lows in the preliminary ratings.

The Awards (5.4 total viewers, 1.2 rating among adults 18 to 49 and an 8 share) were down a steep 40% from last year and ABC came in last place for the night against Fox’s “Planet of the Apes” movie, CBS’ “Ghost Whisperer” repeat and others. Last year’s Daytime Emmy ceremony was the most-viewed since 2004, however, setting the bar slightly higher in recent years.

Also, on Sunday: NBC won Sunday night with the U.S. Olympic Trials: Women’s Gymnastics (6.2 million, 2.0/6) and “Dateline” (8.2 million, 2.3/6). Fox came in second (averaging 3.8 million, 1.7/5) and ABC third (averaging 5.3 million, 1.6/5) with repeats. CBS was fourth, mixing repeats with the third episode of “Million Dollar Password” (1.5/5), down 29% from its average.


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