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July 30, 2008

Latest 'Secret Life' more popular than 'Gossip Girl'

Here's something you don't see very often: In its fifth episode on the air, a new series hit across-the-board ratings highs.

Tuesday’s episode of ABC Family's "The Secret Life of the American Teenager" broke through into new territory in all its target demos, including a 16% increase this week in total viewers (3.6 million) and a 7% gain in adults 18-49 (1.6 million).

That means the fifth episode of "Secret Life" outperformed any given episode of the CW's "Gossip Girl" in total viewers and bested the "Gossip" season average by 11% -- despite being on a cable network in the summer instead of a broadcast network during the regular season. (Is this a fair comparison? Not for ABC Family, but they certainly don't mind.)   

In total viewers, "Secret" was cable’s most-watched show for the day. "Teenager" was also the network’s second most-watched telecast in the network’s history in viewers 12 to 34.


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