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July 16, 2008

All-Star Game boosts Fox, trumps reality

Fox's presentation of the Major League Baseball All-Star Game gave the network its highest-rated night of the summer and resulted in competitors' reality shows taking a dive.

The Wednesday night game (14.7 million viewers, 4.7 time-zone adjusted fast national adults 18-49 rating and a 14 share) led Fox to an easy victory. The game was up 10% from last year's Mid-Season Classic (here's a closer look at the game's overnights).

That left ABC to place second, with "Wipeout" (8.5 million, 3.1/10) and "I Survived a Japanese Game Show" (5.8 million, 2.4.7) hitting series lows, followed by "Primetime" (7 million, 2.5/7).

NBC was third with "Celebrity Family Feud" (7.9 million, 2.0/7), "America's Got Talent" (12.5 million, 3.1/9) and a repeat. The time-period premiere of CBS' "Big Brother" (6.1 million, 2.2/6) was down 19% from its previous incarnation. CBS also aired repeats.


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