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July 03, 2008

'Baby Borrowers' retains premiere rating

A day after ABC's "Wipeout" managed to nearly hold its impressive premiere rating, the second episode of NBC's "The Baby Borrowers" on Wednesday night pulled off a similar feat.

"Borrowers" (6.8 million viewers, 2.8 adults 18-49 rating and an 8 share) lost only a tenth of a point compared with last week's debut and once again placed second at 9 p.m. after Fox's chart-topping "So You Think You Can Dance" (8.7 million, 3.2/10). The reality series improved 100% on its new lead-in, a repeat of the "Borrowers" premiere. At 10 p.m., "Celebrity Circus" (5 million, 1.9/6) was down a tick and tied a repeat to win the hour.

Overall, NBC placed second for the evening, after Fox. CBS was third with repeats (averaging 8.3 million, 1.7/5). ABC was fourth with repeats and "Primetime Crime" (5.6 million, 1.7/5). The CW aired repeats (averaging 1 million, 0.4/1).


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