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July 18, 2008

CBS: 'Moonlight' fans just liked O'Loughlin

TCA -- Okay, let's go there one more time.

A critic asks if the “insane reaction” from “Moonlight” fans discourages CBS’ plans for future genre-driven shows. In the session and in the huddle afterward, CBS entertainment president Nina Tassler said the devoted fans who loved “Moonlight” were mostly just enamored with star Alex O’Loughlin.

“I love vampires, werewolves and warlocks…all of them,” she says. “The response to ‘Moonlight’ was more actor-centric…it certainly measures our decision about the show. Most of email I get about ‘Moonlight’ is about the actor. I don't question the decision we made."

Here's a video clip of Tassler talking about the effectiveness (or lack-thereof), of fan campaigns for shows like "Moonlight"  and  "Jericho."


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