'High School Musical' is Monday's lowest-rated show
The second episode of ABC’s "High School Musical: Get In The Picture" reality show fell 18% in the ratings from its already dismal Sunday premiere to become the lowest-rated show Monday night among the major broadcast networks.
“Musical” (3.1 million viewers, 0.9 average adults 18 to 49 rating and a 3 share) also gave a weak lead-in for the premiere of ABC’s new game show “Wanna Bet” (3.1 million, 1.1/3), which came in last place in the hour. At 10 p.m., “The Mole” (3.3 million, 1.4/4) placed last in its hour. The result is ABC's lowest-rated Monday night in three years.
Some in the industry been shocked at the out-of-the-gate performance of the unscripted show based on Disney’s powerhouse “Musical” brand. But about a month ago, an executive at another network detailed why “Musical” was not considered a sure-fire hit.
“People always try to sell us reality shows based on football -- because nothing scores higher ratings then football,” the executive said. “But people watch football because it’s actually football. A reality show about football -- like a reality show about ‘High School Musical’ -- it’s like you’re trying to sell the viewer with something that the show is not. Plus, it’s a kids brand on a network that targets adults 18 to 49. And, in this case, the show’s prize is weak, so the stakes are low.” (Note, ABC actually jacked up the reward to include a recording contract, in addition to appearing in a music video, a few weeks ago).
So CBS won the night with repeats (averaging 7.5 million, 2.2./7), tying in the demo with Fox, which also aired repeats (averaging 7.1 million, 2.2/7). NBC was third with “American Gladiators” (5.1 million, 1.8/6), “Nashville Star” (5.8 million, 1.6/5) and “Dateline” (5.1 million, 1.6/5), followed by ABC.
Keep in mind, however, this summer has been rough on all the broadcast
networks, and ABC has still managed to enjoy more overall ratings growth than its