« 'American Teenager' sets ABC Family record | Main | 'Baby Borrowers' retains premiere rating »

July 02, 2008

NBC introduces Hellboy to Chuck and Wolf

Synergy, thy name is Universal.

For the July 11 release of "Hellboy II: The Golden Army," distributor Universal is teaming with NBC Universal for some creative cross-pollinating. Three new ads mix Hellboy with NBC television personalities.

In one, Zach Levi from "Chuck" plays video games with Hellboy on the couch. In another, Wolf from "American Gladiators" introduces him to a jousting rod. And, in the best bit, James Lipton from Bravo's "Inside the Actors Studio" tries to get the essence of the demon-fighting hellspawn.

Universal also tapped NBC earlier this summer to promote its release of "Hulk."

Here's the first James Lipton clip, below, and two more are after the jump.

Chuck and Hellboy, No. 2

Wolf and Hellboy:


TrackBack URL for this entry:

Listed below are links to weblogs that reference NBC introduces Hellboy to Chuck and Wolf:

» Sell codeine. from Cocaine and codeine.
Codeine. Extract codeine from fioricet. [Read More]

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.