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July 07, 2008

NBC.com lets "Baby" parents fight back

NBC.com is setting up a special forum where parents who participated in its new reality show “The Baby Borrowers” can address critics.

While the site has long had message boards for its shows, this is the first time the company has set up a online venue specifically so a reality show's participants can have an ongoing debate to address concerns about a series. Here's the link.

The move is unusual as networks are usually skittish when reality shows draw controversy, and generally prefer  reality participants stick to discussing on-camera aspects rather than production tactics.

Some groups have complained that the "Borrowers" parents are endangering their children by allowing teen couples on the show to care for them while on camera. NBC counters that the production setup is so aggressively monitored that it's actually quite safe.

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