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July 28, 2008

'Swingtown' declines on Friday

In its new Friday time period, CBS' "Swingtown" dropped 13% from its most recent Thursday performance.

"Swingtown" (4.5 million viewers, 1.4 preliminary adults 18-49 rating and a 5 share) had its second-lowest episode to date and placed second for the night. NBC's "Dateline" (5.1 million, 1.6/6) was the night's highest-rated show and gave the network a narrow overall win.

On a repeat-filled Sunday, ABC's "High School Musical: Get in the Picture" (3.1 million, 1.0/3) dropped a tenth of a point from its premiere and once again placed fourth in the 8 p.m. hour. "Musical" faced an on par edition of CBS' "Big Brother" (6 million, 2.0/6).

Overall, Fox won Sunday night with repeats; a "Family Guy" (5.2 million, 2.5/7) encore led the way.

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