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August 20, 2008

NBC steady Tuesday

NBC stayed the course Tuesday night, its Beijing Olympics coverage on par for the week yet  climbing slightly in the meter market overnights compared to Athens four years ago.

The network's Summer Games telecast (19.0/31 in the overnights; 25.4 million viewers in primetime, 8.4 preliminary adults 18 to 49 rating and a 23 share) of track & field, gymnastics, diving and cycling was up 5% vs. Athens and up a steep 28% compared to Sydney in 2000.

ABC (averaging 4.3 million, 1.6/4) and CBS (averaging 6.1 million, 1.6/4) tied for second place, mainly airing repeats. ABC also had “Primetime: Medical Mysteries” at 10 p.m. (1.5/4) and CBS had an average "Big Brother" at 9 p.m. (2.1/6) . Fox aired repeats (averaging 3.1 million, 1.1/3).


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