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August 11, 2008

Olympics coverage dominates Sunday

NBC's coverage of the Beijing Olympics continued to pound the competition Sunday night. The network's nearly tenfold dominance in the broadcast ratings included coverage of swimming, women's gymnastics, women's diving and Bob Costas' interview with President Bush.

The primetime coverage (31.7 million viewers, 11 adults 18-49 rating and 30 share) was up 14% in the demo compared to Athens in 2004 (and up 25% in total viewers) and continues NBC's streak of airing the strongest summer coverage since 1996.

CBS was second with repeats and "Big Brother" (6.1 million, 1.5/4). ABC (averaging 3.8 million, 1.1/3) and Fox (averaging 2.5 million, 1.0/3) aired repeats.


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