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August 12, 2008

Olympics coverage wins Monday ratings race

NBC's Olympic coverage continues to trend as the best-rated Summer Games in 12 years with last night's lineup ranking higher the other four major broadcast networks combined by 143%.

The Beijing Olympics (30 million viewers, 10.2 preliminary adults 18 to 49 rating and a 27 share) easily won the night with coverage of men's gymnastics, swimming, women's beach volleyball and diving. That's up 15% from Athens in the demo and up 24% in total viewers.

CBS was second with repeats. ABC placed third with "High School Musical: Get in the Picture" (2.8 million, 0.8/2) and the season finale of "The Mole" (3 million, 1.2/4), which matched its series low. Fox was fourth with repeats (2.6 million, 0.9/3).

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