« 'Saturday Night Live' continues ratings roll | Main | Final: 52.4 million watched first debate »


September 29, 2008

NBC football and 'Housewives' top Sunday

Eva_longoria There was more disheartening news for broadcasters Sunday with another night of season premieres returning lower than last year.

Yet the evening's biggest scripted debuts -- ABC's "Desperate Housewives" and "Brothers & Sisters" -- managed to contain their ratings erosion to single-digit declines, drops that broadcasters nowadays consider acceptable, if not a relief.

ABC also announced this morning that based on the weekend's preliminary ratings, the network is projected to win the broadcast premiere week.

NBC won Sunday night with "Sunday Night Football," Philadelphia Eagles at Chicago Bears (15.4 million viewers, 6.3 preliminary adults 18-49 rating and a 15 share, according to Nielsen), complete with 90-minutes of pregame warm-up.

Fox was second, with some NFL overtime in the 7 p.m. hour boosting its average. Fox aired premieres of its animated comedy block: "The Simpsons" (9.3 million, 4.4/12, down 6%), "King of the Hill" (7.0 million, 3.3/8, down 13%), "Family Guy" (9.2 million, 4.5/10, down 20%) and "American Dad" (6.9 million, 3.2/7). Up 3% from last year, "Dad" was the only premiere last night to post a gain from last season's debut.

ABC is a frequent Sunday night leader in-season, but the network was in third place last night due to high-scoring football on Fox and NBC and declines among its returning shows, particularly a two-part "Extreme Makeover: Home Edition" (7.2 million, 2.2/7 and 11.9 million, 3.7/9 -- down 23%).

At 9 p.m., “Housewives” (18.4 million, 7.0/16, down 7%) was the night's highest-rated and most-watched show and, along with last week's premiere of "Grey's," marks the biggest scripted-series number we've seen this fall. At 10 p.m., ABC aired the return of "Brothers & Sisters" (12.4 million, 4.7/12, down 6%). Still, that's the lowest-rated premieres yet for both ABC dramas.

After being strongly competitive all premiere week, often posting gravity-defying ratings gains for its debuts, CBS fell to fourth place Sunday. The network aired an on par "60 Minutes" (12.1 million, 2.1/6) followed by "The Amazing Race" (10.3 million, 3.1/8, down 28%), the latter dropping sharply compared to last year’s premiere that ran after a highly rated NFL game. At 9 p.m., CBS aired "Cold Case" (11.2 million, 2.7/6, down 16%) and then "The Unit" (9.7 million, 2.6/6, down 7%).

The CW aired repeats.

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d83451d69069e2010534e21af9970c

Listed below are links to weblogs that reference NBC football and 'Housewives' top Sunday:










Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage





Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fancast
Fark: Showbiz
Gawker
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NielsenWire
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
Televisionary
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
THR BLOGS: Buzz
THR BLOGS: THR, Esq.
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.