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October 27, 2008

Biggest DVR gainers: 'Life' benefits most

More hopeful news for NBC's time-slot skipping "Life." The Friday night detective drama was the biggest gainer -- percentage wise -- from Live+7 DVR use of all primetime shows during the third week of the season. The No. 2 gainer, oddly enough, is the show that's being downshifted to the "Life" time slot -- "Lipstick Jungle."

Net Show A18-49 7-Day % increase
NBC Life 1.4 1.9 36%
NBC Lipstick Jungle
1.9 2.4 26%
NBC Heroes 4.0 5.0 25%
CW 90210 1.7 2.1 24%
ABC Grey's Anatomy 5.7 6.9 24%
ABC Dirty Sexy Money
2.0 2.4 20%
ABC Private Practice 2.6 3.1 19%
CW Smallville 1.6 1.9 19%
Fox Prison Break
2.2 2.6 18%
ABC Boston Legal 2.2 2.6 18%
Fox Terminator 2.3 2.7 17%
NBC Chuck 2.3 2.7 17%

In terms of raw ratings gain -- not percentage increase -- the second highest-rated show of the week, "Grey's Anatomy," had the biggest overall bump.

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