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October 23, 2008

CBS trying 'Gary' in 'Worst Week' slot

Gary_unmarried Following last night's season-high rating, CBS will give "Gary Unmarried" a try on its high-traffic Monday comedy block.

The network will re-air the "Gary" pilot next Monday at 9:30 p.m. as part of an all-repeat lineup, replacing "Worst Week." Even with "Two and a Half Men" airing a repeat, "Gary" should get a much bigger lead-in than the comedy typically receives from "New Adventures of Old Christine" on Wednesdays.

Last night's "Gary" was seen by 7.8 million viewers and earned a 2.5 rating among adults 18-49. The show has gradually and modestly climbed in the time period since its debut during premiere week. "Gary" ranked second in its time period last night, after Fox's presentation of the World Series.

CBS cautions not to read too much into the move, which has been long expected by network observers. Getting more viewers to sample "Gary" could help the show even if it simply trudges back to Wednesday nights afterward.

Note: previous version said CBS is ordering more "Gary" scripts. I have to play it coy here, but that is no longer correct. More to come.

UPDATED: Four scripts ordered.


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