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October 31, 2008

NBC picks up 'Kath & Kim'

Yup, you read it right.

NBC has ordered a full season of Thursday night comedy "Kath & Kim."

Guess last night's fourth episode rising 9% helped boost NBC's confidence in the show. The UMS/Reveille-produced comedy was seen by 5.4 million viewers and received a 2.4 rating among adults 18-49, matching its "My Name Is Earl" lead in. But that's after the first three episodes dropped each week.

"Kath" marks the second comedy picked up for a full season this fall. The first is "Samantha Who?" which ABC picked up earlier today. The "Kath" ratings are not out of bounds for a pickup this season. As previously noted, broadcast networks have recently lowered the bar for for a variety of reasons.

More info about the pickup here.


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