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October 06, 2008

MyNet vs. CW ratings smackdown

Neither the CW nor MyNetworkTV want to turn WWE moving homes Friday night into a contest between the networks ... so let's do it!

The case for MyNet: The MyNet premiere of "WWE Friday Night SmackDown" (3.2 million viewers, 1.0/3 adults 18-49 rating) put the newbie net up 150% in the demo compared to the previous week. The CW instead aired burn-off comedies "Everybody Hates Chris" (0.8/3) and "The Game" (0.8/3), followed by an "America's Next Top Model" repeat (0.6/2). That left CW down 50% from its final telecast of "Smackdown" the previous week.

The case for the CW: "SmackDown" lost 29% of its adult demo rating changing networks and CW comedies did better on Friday than they did on Sundays. Also, let's not forget CW dumped the wrestling franchise because it was expensive and didn't fit the CW brand.

Winner: MyNet. MyNet's brand is "anything that gives us a triple-digit percentage increase," so cares if WWE viewers can't be enticed to watch "Celebrity Expose." Plus, MyNet beat CW on Friday, and a win is a win. "Sixth place" ... don't like the sound of that, do you CW? Well, don't hate the player, hate "The Game."


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