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January 27, 2009

Cable ratings: 'Tara,' 'Trust,' SAG Awards

>> The debut of TNT's "Trust Me" (3.4 million viewers, 1.0 adults 18-49 rating) lost 50% of its "Closer" lead-in. The middling-reviewed new drama got off to a disappointing start Monday night, while the winter premiere of "The Closer" (6.2 million, 1.5) was the most-watched cable program for the evening.

>> Week 2 of HBO and Showtime's Sunday lineup was marked by some mild viewer drains in most shows: "Big Love" (1.4 million, 0.7), "Flight of the Conchords" (500,000, 0.3) and "United States of Tara" (830,000, 0.4) were not quite as strong as last week's season openers. But Showtime's "The L Word" (500,000, 0.3) went up slightly.

>> Seems viewers for the Screen Actors Guild Awards went on strike. Airing on TNT and TBS, the combined telecasts (5.4 million) were the least-watched outing since both networks started airing the show in 2006.

>> MTV's "The City" (1.5 million, 0.9) slipped from last week's season high Monday after a couple weeks of gains. But struggling "Bromance" (700,000. 0.4) didn't help its case for a renewal. 


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