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April 13, 2009

NBC makes modest Sunday gain without 'Kings'

On a sleepy Sunday evening in the ratings, NBC's lineup, led by Celebrity Apprentice (7.9 million, 2.9 preliminary adults 18-49 rating), enjoyed a slight gain.

NBC swapped Kings for a two-hour Dateline (6.4 million, 1.7) starting this week, which lifted the network 15% overall for the evening in the adult demo. The newsmagazine led into Apprentice with a 2.2 rating in its last half hour compared to Kings' 1.1, which likewise boosted the reality competition's first half hour. By the time the two-hour Apprentice was finished, however, its total rating had climbed a mere tenth.

NBC tied ABC for second place, with ABC mixing repeats and a new Exteme Makeover: Home Edition (8.4 million, 2.9). CBS won the night, though its numbers are a little skewed due to some sports overrun: Amazing Race (11.8 million, 3.0) dropped from its recent climb, followed by a more on par Cold Case (10.2 million, 2.7) and The Unit (10.3 million, 2.6). Fox aired repeats.

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