« 'Idol' slips again, yet 'Fringe' rises | Main | CMT revives 'Singing Bee' »

April 29, 2009

NBC renews 'Celebrity Apprentice'

Celebrity apprentice Despite toying with the idea of returning The Apprentice to the show's non-celebrity roots, NBC is going to bring back the celeb-stocked version next year.

"When the show first came out, it was commoditizing something that's extremely relevant today: a job," NBC's Paul Telegdy recently said. "Right now, the best thing you could have in America is a job."

So well put. And so NBC is doing the opposite. Bring on the celebs! Celebs on The Celebrity Apprentice. On the upcoming I'm a Celebrity ... Get Me Out of Here! On the panels for the Jerry Seinfeld-produced reality panel show this fall. And on NBC's genealogy show Who Do You Think You Are? which is scheduled for ... now, wasn't it? April, right? But NBC didn't like the pilot, sources say, and changed the showrunner and pushed the series to whenever. And with Jay Leno's talk show airing at 10 p.m. in the fall, celebrities should also impressively populate the network's 10 p.m. hour. 

NBC has seemed more starry-eyed, especially on the reality side, since Ben Silverman came on board as co-chair. Except NBC's biggest reality hit is the largely celebrity-free Biggest Loser. And the network's most successful scripted launch this season hasn't been the one with Christian Slater or Ian McShane or Amy Poehler but Southland, which stars Who Again.

Celebrity Apprentice has done pretty well this season, though. It's averaging a 3.5 rating among adults 18-49 and 8.6 million viewers overall despite being expanded to two hour and airing in a tough time period for the network.


TrackBack URL for this entry:

Listed below are links to weblogs that reference NBC renews 'Celebrity Apprentice':

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.