« TNT's upfront: the finest broadcast net on cable | Main | Live blogging the CBS upfronts »

May 20, 2009

CW vampire show may get 'Smallville' spot

By Nellie Andreeva

The CW may be the latest network to make a bold move on Thursday.

After days of rumblings, the CW is said to have settled on launching the hot new drama "Vampire Diaries" Thursday 8 p.m., paired with "Supernatural." "Vampire Diaries" would replace the staple in the time slot, departing veteran "Smallville," whose final ninth season would air on Friday, probably at 8 p.m.

The network is set to unveil its fall schedule Thursday in New York.

Vampire diaries "Vampire Diaries," about a girl in a love triangle with two vampire brothers, is envisioned as a new tentpole series for Thursday night where the network already has built-in sci-fi audience with "Smallville" and "Supernatural."

Meanwhile, "Melrose Place" will almost certainly be paired with "90210," repeating the launch pattern for the original "Melrose Place," which followed "Beverly Hills, 90210" on Fox in fall 1992.

With its setting -- a co-ed residence of young models -- new drama "Beautiful Life" is a perfect scripted companion for "America's Next Top Model" and is expected to launch after the hit reality series on Wednesday.

CW's solidly-rated Monday lineup of "Gossip Girl" and "One Tree Hill" is expected to stay intact.

All major networks are taking swings on Thursday night, the most lucrative night on television.

Fox and CBS are moving promising freshmen "Fringe" and "The Mentalist" to Thursday at 9 p.m. and 10 p.m., respectively.

ABC is slotting newcomer "Flash Forward" at 8 p.m. where the show based on a sci-fi novel may have some audience overlap with "Vampire Diaries."

And, after several weeks of "SNL" specials, NBC will put freshman comedy "Community" in the 8-8:30 p.m. half-hour on Thursday.

As for CW's new crop of shows, the network should have no problem promoting them.

"Vampire Diaries" is based on an established book franchise and will certainly tap into the "Twilight" phenomenon.

Meanwhile, both "Melrose" and "Life" have popular stars -- Mischa Barton and Elle MacPherson ("Life") and Ashlee Simpson-Wentz ("Melrose") -- to help hype the shows.

And "Life" is exec produced by Twitter king Ashton Kutcher, who can talk up the series to his more than 1 million followers.


TrackBack URL for this entry:

Listed below are links to weblogs that reference CW vampire show may get 'Smallville' spot:

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.