« Finale ratings: 'Survivor,' 'Housewives' | Main | CBS picks up 'NCIS' spinoff, Loughlin drama, more »

May 18, 2009

Fox to introduce 'Alive Air'

Fox executives said RemoteFreeTV isn't entirely finished, but they do have a new initiative they're introducing to advertisers: "Alive Air."

Fox entertainment president Kevin Reilly described "Alive" as adding engaging elements during the commercial pods. The network has experimented with this during the spring adding, for example, Gordon Ramsay answering viewer mail during a brief segment in the middle of a "Hell's Kitchen" commercial break.  

The network is working with advertisers to create such interstitials for fall. As for RemoteFreeTV, where shows featured about half as many ads on "Fringe" and "Dollhouse," the premium option will still be available on specific episodes should advertisers request it.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Fox to introduce 'Alive Air':

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.