Fox to introduce 'Alive Air'

Fox executives said RemoteFreeTV isn't entirely finished, but they do have a new initiative they're introducing to advertisers: "Alive Air."

Fox entertainment president Kevin Reilly described "Alive" as adding engaging elements during the commercial pods. The network has experimented with this during the spring adding, for example, Gordon Ramsay answering viewer mail during a brief segment in the middle of a "Hell's Kitchen" commercial break.  

The network is working with advertisers to create such interstitials for fall. As for RemoteFreeTV, where shows featured about half as many ads on "Fringe" and "Dollhouse," the premium option will still be available on specific episodes should advertisers request it.