« G4 orders 'Soup' with Chris Hardwick | Main | Finale ratings: 'Race,' 'Brothers,' 'Unit,' 'Apprentice' »

May 10, 2009

Jamie Oliver to star in ABC reality show

Jamie oliver ABC is teaming with British chef Jamie Oliver and Ryan Seacrest for a new unscripted series that gives healthy makeovers to an entire city.

Oliver will travel to the unhealthiest places in America and find ways to use nearby resources to improve local eating habits. The network has ordered six hours of the project from Ryan Seacrest Productions.

The series is loosely inspired on Oliver's acclaimed school lunch project in the U.K., where the chef set about to improve kids' nutrition. His effort to improve one school's offerings, documented in the 2005 series "Jamie's School Dinners," shamed educators into passing new measures to ban certain junk foods.

Seacrest said he talked about school lunches during a segment on his KISS FM morning radio show and was struck by the amount of listener response. Then he heard Oliver was looking to bring his public service campaign stateside. The resulting ABC show will not only tackle a city's schools, but workplaces and other avenues for change.

"I couldn't do what I do in terms of my schedule if I didn't eat right and exercise right," Seacrest said. "As a kid I was chubby, and I'm a firm believer that the fuel we put into our body results in a healthy lifestyle. Jamie's going to come over here, roll up his sleeves and use the resources of each town to help condition living habits to make it a better and healthier place."

Oliver previously appeared as a judge on ABC's successful one-off series "Oprah's Big Give," where his personality impressed the network. Though health and fitness reality genre (dominated by NBC's "The Biggest Loser") has proved a tough nut for networks to crack, ABC's co-head of alternative series Vicki Dummer points out that Oliver benefits from having successful experience doing this sort of program in the UK.

"Jamie has been through this mission before," she said. "He will be an advocate for change, but not act like, 'I'm from Britain and you Americans are fat.' I think he's really equipped to make a change and knock on the right doors."

The target city hasn't yet been named, but it's expected to be a place that has been cited on "fattest cities" lists. ABC expects to air the as-yet-untitled show sometime next year.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Jamie Oliver to star in ABC reality show:

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.