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May 27, 2009

MyNetwork plans 'Unit' and 'Deal' for fall

Unit MyNetworkTV will air the syndicated episodes of several primetime mainstays next fall, including two shows that were recently canceled by broadcasters.

MyNet's fall lineup includes the upcoming syndicated run of former CBS drama "The Unit" and NBC's "Law & Order: Criminal Intent," along with the syndie versions of ex-NBC game show "Deal or No Deal,"  Fox's "Are You Smarter Than a 5th Grader."

The News Corp.-owned sixth network recently announced it was abandoning its strict broadcast ambitions to follow a syndication model next fall. This program lineup allows MyNet to take advantage of the incumbent popularity of several veteran shows that viewers are used to finding in primetime. 

MyNet will also carry the 10th season of “WWE Friday Night SmackDown," which continues to perform well on Friday nights.

Last season, MyNet (1.6 million viewers, 0.5 adults 18-49 rating) was up 46% in viewers and 25% in the  demo compared with last year, making gains on fellow newbie broadcaster CW, which declined overall. If shows like "The Unit" and "Deal" earn even half the rating of their previous Big Four network versions, MyNet should make gains again next season.

Here's the fall schedule:

8:00- 9:00 p.m. --- “Law & Order: Criminal Intent”
9:00- 10:00 p.m. --- “Law & Order: Criminal Intent”

8:00- 8:30 p.m. --- “Are You Smarter Than A 5th Grader?”
8:30- 9:00 p.m. --- “Are You Smarter Than A 5th Grader?”
9:00- 9:30 p.m. --- “Deal or No Deal”
9:30- 10:00 p.m. --- “Deal or No Deal”

8:00-9:00 p.m. --- “The Unit”
9:00-10:00 p.m. --- “The Unit”

8:00-10:00 p.m. --- “My Thursday Night Movie”

8:00-10:00 p.m. --- “WWE Friday Night SmackDown”



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