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May 03, 2009

NBC picks up 'Medium'

Mediumuse As was expected ... still no firm word on Chuck, though the odds continue to be on a pickup. A network's upfront is about making bottom-line business decisions, but it's also about telling a Story to the media marketplace. To a large part, a network's narrative is written over the course of the season. But executives always look for ways to improve their Story running up to the event, particularly if their ratings aren't so hot. In other words: NBC does not wanting headlines of fan outrage over the fate of a fine show -- Chuck -- to be its Story going into, or out of, the upfront. Similarly, canceling Law & Order just shy of tying a record 20 seasons? Not good for the Story.

By Nellie Andreeva

NBC has renewed paranormal crime drama "Medium," sources said.

The exact order has not been determined but is expected to be in the 13- to 18-episode range.

The CBS Par-produced "Medium" has become a utility player for NBC. While modestly rated, it is reliable as a midseason backup and hits its numbers consistently.

On the eve of NBC's Monday infront presentation, the network also picked up midseason cop drama "Southland" and was finalizing a renewal of midseason comedy "Parks and Recreation."

There is still no final word on NBC's two remaining bubble series, quirky sophomore "Chuck" and veteran "Law & Order," which is looking to tie "Gunsmoke's" record run with a 20th season pickup.

Both series appear likely to return, but the decision probably won't be made until after the network's Monday presentation.

As for "My Name Is Earl," NBC and producer 20th TV have been engaged in negotiations for a full-season pickup all weekend.

Also waiting a pickup are hot pilots "Community," "Parenthood" and "Trauma," with "100 Questions for Charlotte Payne" and "Off Duty" also in strong contention.

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