« Upfronts recap: bottom-line focus led to surprising decisions | Main | Top fall time-slot battles: 'Fringe' vs. 'CSI,' 'Dollhouse' vs. 'Medium,' 'Dancing' vs. 'Dance,' Leno vs. all »

May 23, 2009

Study: Only 8% of teens watch TV online

Whenever a TV show is threatened with cancellation, comments on blogs and message boards have the same complaint: "But these Nielsen ratings don't take into account MY viewing, I watch the show online!" According to this one study, below, only 8% of teens -- a group one expects would be likely to watch TV online -- actually does it. And Fox's upfront quoted another survey that said, when tracked, respondents tend to overstate their online viewing in self-reporting surveys.

Of course, this is just one survey. Others have put the number much higher. So make of this what you will...

By Erik Gruenwedel, Home Media Magazine

As the mainstream media and Wall Street fawn over repurposed television shows streamed for free on Hulu.com, TV.com and related network sites, independent analyst Bruce Leichtman wonders what the fuss is about.

In a nationwide survey of 1,250 broadband households and separate sample group of 250 teens aged 12 to 17, Leichtman found that only 8% of respondents watch repurposed TV shows online, compared with 24% who watch news clips, 20% who view user-generated clips on YouTube and 15% who watch sports news or highlights.

"While online video usage is growing, it is shortsighted to think of this primarily as an alternative venue for watching TV shows," Leichtman said in research notes. "In fact, consumer use of video online remains much more about short-form video."

The Durham, N.H.-based analyst said changes in the amount of TV programming consumed online compared to the TV do not portend an emerging "either/or" dichotomy among viewers. The report found that people who watch TV shows online weekly are actually heavier media consumers and less likely to disconnect from subscription-based cable TV.

About 8% of respondents who watch repurposed TV online (18% among teens) said they watch TV less often. Indeed, just 3% of adults (compared to 4% last year) said they would consider disconnecting their TV service to watch exclusively online.

The report said the number of broadband connected homes doubled in the past four years to 68 million at the end of 2008.

Also see: 'Lost' ends season as most-pirated show


TrackBack URL for this entry:

Listed below are links to weblogs that reference Study: Only 8% of teens watch TV online:

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.