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May 05, 2009

TNT playoff coverage ratings set record

TNT's coverage of the 2009 NBA Playoffs netted the highest first-round ratings in cable television history.

Through 24 games, the network's coverage was up 14% in total viewers (3.4 million) compared to last year, topping out with Saturday's Game 7, Chicago Bulls @ Boston Celtics, the most-watched Round 1 game on cable since 2004. In fact, TNT's household rating was-- was--

Oh for heaven's sake, where are Sunday and Monday's broadcast ratings? I'm actually reporting cable  basketball ratings here. Yes, it was a huge record, bully for TNT, congrats and accolades, but it's not exactly the sort of post readers get all tingly about.

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