« CNN leads Jackson cable news coverage | Main | Comic-Con boasts heavy TV lineup »

June 27, 2009

Fox's 'Virtuality' tanks

V_day-8_0150 Fox executives aren't going to lose any sleep over their decision to air "Virtuality" in the summer.

The two-hour premiere of Ron Moore's sci-fi pilot drew only 1.8 million viewers and received a 0.5 adult demo rating -- tying ABC's "The Goode Family" as the lowest-rated program on a major broadcast network Friday night and putting Fox into fourth place for the evening.

Considering its airless time period, Fox didn't forsake this project entirely. The network generated a fair amount of publicity for the program in recent weeks rather than simply throwing it on. Critics were pretty warm to the story, which followed astronauts on a mission to save the planet (some whined that spending time watching a two-hour movie that probably wouldn't get a series order was pointless -- but one could say that about every new show that airs in the fall that could get axed at any moment).

The performance should also give some comfort to "Dollhouse" fans, since it shows once again that making sci-fi work on a broadcast network on Friday nights can be a steep hill.

NBC won the night with a repeat of "Farrah's Story" (4.6 million, 1.1) and a Michael Jackson-centric "Dateline" (6.6 million, 2.0), the latter was the highest-rated program last night. 


TrackBack URL for this entry:

Listed below are links to weblogs that reference Fox's 'Virtuality' tanks:

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.