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January 28, 2010

Obama's State of the Union slips from last year


The State of the Union may be strong, but the viewership for president Obama's first official address slipped from last year's comparable telecast.

Obama's State of the Union Address was witnessed by 48 million viewers across 11 networks.

The president's speech declined 8% from his Address to the Joint Sessions of Congress speech last February. The number is also below the first official State of the Union Address made by George W. Bush (51.8 million) in 2002 after the 9/11 terrorist attacks. 

Yet as latter-day State of the Union telecasts go, last night scored higher than average, and was up from Bill Clinton's first official Address (45.8 million) in 1994. ABC, CBS, FOX, NBC, TEL, UNI, CNN, BET, CNBC, FOXNC and MSNBC carried last night's telecast. The speech also improved upon the president's last primetime speech in December on Afghanistan.

YearPresidentTotal viewers
2008G.W. Bush37,515,000
2007G.W. Bush45,486,000
2006G.W. Bush43,179,000
2005G.W. Bush39,432,000
2004G.W. Bush43,411,000
2003G.W. Bush62,061,000
2002G.W. Bush51,773,000
2001G.W. Bush*39,793,000

*Officially an "Address to the Joint Sessions of Congress"


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