« 'Idol' rises, tops Vancouver Games | Main | 'Idol' gives Ellen's talk show record ratings »

February 25, 2010

Nielsen: Winter Olympics draws older women

The Winter Olympics may be attracting mega-ratings, but not all of its fans are among the demos advertisers prize most.

The Vancouver Games are skewing disproportionately toward older viewers, according to a study by Nielsen. Viewership among fans 55 and older are 82% higher than the national average.

Though a sporting event, the Olympics also draws more women than men -- 56% of Winter Games viewers are female.   

That's typical of Olympic telecasts and NBC helps court female viewers by emphasizing skating events in primetime. And unlike primetime entertainment programs, the Olympics are sold to advertisers based on how many households tune in, not specific demos.

Other findings: Winter Games ratings among minorities are considerably lower than average. Hispanic and African-American ratings are each 74% below the national average.

Also: Ratings are highest on the West Coast of the U.S. (so perhaps everybody should stop giving NBC crap about the tape delay).



TrackBack URL for this entry:

Listed below are links to weblogs that reference Nielsen: Winter Olympics draws older women:

Sign up for The Live Feed daily email newsletter:

If you wish to only receive the morning ratings, get the Hollywood Reporter's ratings alert.
Follow us on Twitter;
Subscribe using RSS.
New: The Live Feed mobile-friendly version.
Get headlines delivered to your Google or Yahoo homepage:
 Add to Google Reader or Homepage

Ain't It Cool News - Coaxial
Deadline Hollywood Daily
Drudge Report
Fark: Showbiz
Hollywood Reporter
Hollywood Wiretap
Huffington Post
Just Jared
Lisa de Moraes
Michael Ausiello
NY Post: Vulture
Perez Hilton
Pop Candy
Reality Blurred
Television Without Pity
The Futon Critic
The Wrap
THR BLOGS: Heat Vision Blog
THR BLOGS: Hollywood Reporter Pilot Log
THR BLOGS: Risky Business
Tim Goodman: The Bastard Machine
Time's Tuned In
TV Barn
TV by the Numbers
TV Decoder
TV Squad
TV Tattle
TV Tracker
Warming Glow

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. From Martin Grove and the rest, THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.