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February 27, 2010

Winter Games ratings strength continues Friday

NBC's Vancouver Games coverage Friday night continued to generate impressive numbers, drawing 24.5 million viewers as Apolo Anton Ohno won his eighth medal. 

That's right in line with the Games' 15- night average of 24.5 million viewers.

Using the six-minutes-or-more viewership measurement, NBC's coverage has been sampled by 183 million people (chart below).

Also Friday: CW's "Smallville" (2.5 million, 1.1 preliminary adults 18-49 rating) was on par. Fox's aired the NAACP Image Awards (2.9 million, 0.8), which proved that not all award shows are performing strong in the ratings lately. 

NBC's MOST WATCHED WINTER OLYMPICS IN HISTORY DATA:

1994 Lillehammer                204 million (Entire Olympics)
2002 Salt Lake City             187 million (Entire Olympics)
2006 Torino                     184 million (Entire Olympics)
1992 Albertville                184 million (Entire Olympics)
1998 Nagano                     184 million (Entire Olympics)
2010 Vancouver          183 million (through 15 days - Two days remaining)



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