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March 29, 2010

'Boss' manages to stay on top

Biss CBS' "Undercover Boss" continues to impress in the ratings, up 11% this week and once again ruling Sunday night.

"Boss" was seen by 16.1 million viewers and generated a 4.9 preliminary rating among adults 18-49, climbing 23% from its "Amazing Race" lead-in (13 million, 4.0). "Cold Case" (10.6 million, 2.8) was still tepid. CBS' lineup was aided by some college basketball overrun that got the night off to a strong start. 

NBC also had some good news on the reality front with "Minute to Win It" (5.8 million, 1.9) and "Celebrity Apprentice" (7.4 million, 2.8) growing 6% and 8%, respectively.

Fox's animated shows were largely in the green this week, with "Cleveland Show" (5.6 million, 2.7) up 8%, "Family Guy" (7.3 million, 3.7) climbing 6% and "Sons of Tucson" (4.1 million, 2.0) growing 5%. "Simpsons" (5.7 million, 2.7) slipped 4%, however. ABC aired repeats.


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