'Chuck' fans to stage flash mobs to support show
With the action-comedy on the bubble for a renewal, “Chuck” fans are staging themed flash mobs in at least four cities on Monday. In Chicago, Seattle, San Diego and Philadelphia, “Chuck” fans plan to gather while dressed in the show’s Buy More-style clothing (short-sleve work shirts, name tags and the like).
The idea is from “Chuck” fan site chucktv.net, one of the sites that spearheaded last year’s “Finale and a Footlong” campaign that made national headlines when fans bought sandwiches from “Chuck” sponsor Subway. While the previous effort was about sending a message to NBC that fans will support the show’s advertisers, this year it’s about trying to market the show to potential viewers.
“Chuck fans are the most loyal, dedicated, imaginative, and passionate fans any show could ever hope for,” said “Chuck” co-creator Josh Schwartz. “Every season they offer more proof they should be licensed and professional fans teaching other fans how it’s done. This is yet another example of their awesomeness. We are, as always, grateful and inspired to deliver a show as good to them as they are to us.”
The College Hill/Wonderland/Warner Bros.-produced series has been on the verge of a pickup at NBC, with indications suggesting the network is bullish about returning the show. “Chuck” has been the most stable part of the network’s Monday night lineup in a year that saw companion series “Heroes” drop significantly.
Update on the "Chuck" flash mob plans. The group hosted by ChuckTV.net is adding a Twitter component so that fans who aren't near the participating cities (or may be busy doing other things, like working) can play along. The plan is for "Chuck" fans to Tweet their support for the show between noon and 1 p.m. PST in your local time zone on Monday. Multiple Tweets discouraged.