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June 30, 2010

Fox wins Tuesday; 'Talent' ratings among night's declines

By Paul J. Gough

UPDATED: A weaker "America's Got Talent" gave an opening to Fox, which won Tuesday's primetime in a night where almost everything in broadcast TV was down in adults 18-49.

The ratings declines in the demographic were almost across the board, and not just "America's Got Talent," which last week took the top two spots in viewers and the demo for the Tuesday and Wednesday shows. Fox's "Hell's Kitchen," ABC's "Wipeout," "Downfall" and "Primetime: Mind Games" were all down from a week ago. Only "Losing It With Jillian," which has been disappointing so far, showed a slight increase.

Hells_kitchenEven though Fox won the night with the two-hour "Hell's Kitchen" (6.2 million, 2.7 rating/9 share in adults 18-49), it didn't win in adults 18-49 in either hour. It was edged out at 8 p.m. against ABC's "Wipeout" (8.2 million, 2.6/9), which was down 16% compared to last Tuesday. "Hell's Kitchen" barely trailed at 9 p.m. a one-hour "America's Got Talent" (10.2 million, 2.9/9). NBC's summer stalwart was down 15% in adults 18-49 from its 9-11 p.m. performance last Tuesday, falling to its lowest adults 18-49 ratings so far this summer. On the bright side, "Talent" jumped 23% in adults 18-49 and viewers between half-hours. "Hell's Kitchen" itself wasn't at its best either: Adults 18-49 ratings were down 7% week-to-week but about even with last week in viewers.

"Losing It With Jillian" (4 million, 1.3/4) showed a tenth of a rating point increase, which earned it fourth place at 8 p.m., narrowly beating an episode of "NCIS" (9.8 million, 1.4/5) that despite being a repeat garnered more than 1 million more viewers than any of the other networks' originals.

ABC's "Downfall" (3.9 million, 1.4/4) wasn't a factor, dropping 26% from its premiere last Tuesday and managing to keep only 54% of the lead-in. Neither was ABC News' "Primetime: Mind Games" (3.4 million, 1.0/3), which fell by 23% from last week. A repeat of "Last Comic Standing" (4.9 million, 1.7/5) won in the demo at 10 p.m. over "Mind Games" as well as a repeat of CBS' "The Good Wife" (5.8 million, 1.1/3). "The Good Wife" is down 45% compared to the "48 Hours Mystery" original that was in the 10 p.m. slot this time last year.

While some of the declines could be timed to the upcoming July 4 holiday weekend and good weather coast to coast, another factor might be competition from cable TV. That included FX's season premiere of "Rescue Me," plus Discovery's "Deadliest Catch," USA's "Law & Order: Criminal Intent" and MTV's "The Hills" and "The City."



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