Upfront haul expected to drop

The upfront haul for the Big Four broadcast networks will decrease 15% from the 2008 tally to about $7.7 billion, according to a projection by Barclays Capital. Miller Tabak predicts a more modest Big Four decline of 9.8%, to $8 billion, and a 9.9% drop to $8.4 billion for the six broadcast networks. Full story