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Movie Marketing Madness

This site tracks the latest developments in movie marketing. Here's a typical blog entry:

Universal Pictures has announced the winner of their "Slug it out" contest for their upcoming horror comedy Slither. A commercial created by Chris Ell was aired during "My Name Is Earl" this evening. Adam Fogelson, president of marketing, Universal Pictures commented, "User generated content is key to "Slither's" core marketing campaign. With more than 1,100 submissions in little more than a week, it looks like fans of the horror genre appreciate the direct outreach. We congratulate Chris and commend everyone who answered the call to design disgusting and hilarious creatives." A surprised Ell said, "As a filmmaking up-and-comer, I'm looking forward to where the exposure may take me, even if it is just 30 seconds of fame. I knew when I entered the contest, I'd be up against many cool, unique and slimy shorts. I feel blessed the filmmakers thought my entry captured the spirit of the film."


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  • Risky Biz blog takes a deep, daily look at the film industry's ups, downs and deals from around the world and the heart of Hollywood. It is edited by media and entertainment journalist Steven Zeitchik, with contributions from The Hollywood Reporter's worldwide team of film editors and reporters. Zeitchik is a Los Angeles-based writer for THR and also has written for The Wall Street Journal and The New York Times.

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