Super Trademark: Patriots Move to Protect '19-0 The Perfect Season'

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Super Trademark: Patriots Move to Protect '19-0 The Perfect Season'

Fri Feb 01, 2008 @ 03:00PM PST

Posted by Matthew Heller

Bradytom Who's going to win the Big Game this Sunday? Apparently the New England Patriots are pretty confident in their chances. In what the New York Post has called a case of "premature exhilaration," the Patriots have filed trademark applications for the terms "19-0" and "19-0 The Perfect Season."

Of course, Tom Brady and his teammates haven't yet achieved perfection by beating the New York Giants in Super Bowl XLII. But U.S. Patent and Trademark Office records show the team filed the applications on Jan. 17 -- before it defeated the San Diego Chargers in the AFC Championship game. The applications cover a Super Bowl-sized array of merchandise, ranging from DVDs and trading cards to stuffed animals and Christmas tree ornaments.

A Patriots spokesman told the Post that the team was simply blocking any potential IP intruders. "These are defensive tactics taken so people can't brand with our logo," he said.

But USPTO records also reveal that a William Harpole of Centennial, Colo., filed for trademark protection of "19-0 The Perfect Season" on Nov. 9 -- when the Patriots were only 9-0. This appears to be a renewal of an application originally made in December 1998 but abandoned in April 2001.

The Post, defending the hometown Giants' honor, says it forked out $375 for its own trademark application Jan. 31. The protected term? "18-1."

EXTRA POINT!: Fross Zelnick partner Craig Mende has an interesting piece on Forbes.com today recounting his successful opposition to the NFL's effort to trademark "The Big Game."

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