Super Bowl Aftermath: Trademark Applicants Flock to Less than Perfect Season

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Super Bowl Aftermath: Trademark Applicants Flock to Less than Perfect Season

Thu Feb 21, 2008 @ 01:17AM PST

Posted by Matthew Heller

Tom The New England Patriots' pre-Super Bowl registration of the trademarks "19-0" and "19-0 The Perfect Season" (which we reported here) has inspired a wave of registrations that trade on the team's stunning loss to the New York Giants.

U.S. Patent and Trademark Office records show a Curtis Lyons of Ridgeland, Miss. -- doing business as "New York Fans Make them say OOPS" -- filed for protection of the mark "19-0 The Perfect Season, Oops" the day after Super Bowl XLII. Another applicant -- CompuCredit Intellectual Property Holdings Corp. of Las Vegas -- wants "18-1," but may have to compete with the New York Post, which has applied for the same mark.

Then there's the chutzpah of Raj Gupta of Farmington Hills, Mich. In his Feb. 3 application, he seeks protection for the mark "18-1 The Perfect Upset."

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