Why Don't Talent Boutiques Have Websites?Thu Sep 04, 2008 @ 06:21PM PST
By Eriq Gardner
The American Lawyer looks at the best and worst websites maintained by the largest 100 law firms in America. They call out Wachtell, Lipton, Rosen & Katz as having a website "reminiscent of a seventh-grade history project" and attack Skadden, Arps, Slate, Meagher & Flom for "apparently think(ing) the Cold War is ongoing."
Gee, guess they haven't spent much time looking at the websites — or even looking for the websites — of the many firms that service talent in Hollywood.
If firms like Ziffren Brittenham and Gang Tyre and Bloom Hergott and Jackoway Tyerman and Del Shaw and Sloane Offer think they can best position their clients for the digital age, we think it's time they actually pony up some money to present themselves in the digital world.
Of course, it's all about exclusivity here. Like Hollywood nightclubs, the firms where the cool kids hang out certainly don't need a sign out front. But even the agencies have some Web presence. We congratulate Hansen Jacobson on actually having a website, though we think it's cute how they're employing the use of frames, as if they built their site on Geocities circa 1997.