50 Cent settles beef with Taco Bell

« Hollywood Docket: Hulu clamps down; Wesley Snipes appeals sentence; domain theft indictment | Main | Hollywood Docket: Polanski bail; piracy wins »

50 Cent settles beef with Taco Bell

Tue Nov 24, 2009 @ 10:43AM PST
By Eriq Gardner

50Cent12 Grammatically-challenged rapper 50 Cent has settled a lawsuit with gastronomically-challenged Taco Bell over use of his name in a guerrilla marketing campaign.

Curtis Jackson (50's real name) sued Taco Bell for $4 million after the chain conducted a nationwide “Why Pay More” ad campaign with a mock letter addressed to him. 

In the letter, Taco Bell Corp. President Greg Creed asked the rapper to change his name for one day to 79 Cent, 89 Cent or 99 Cent — the cost of its menu items. In return for the name change, the company said it would make a $10,000 donation to a charity of the rapper's choice. 

Some people thought the idea was stupid fun — see this YouTube video — but not 50 Cent. Represented by Peter Raymond of Reed Smith, the rapper alleged that Taco Bell infringed his trademark, violated his civil rights, falsely implied that he endorses Taco Bell, and unjustly enriched the corporation. 

In an interview with E! Online at the time of the filing, 50 said, "When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns.’”

Terms of the settlement were not released.

TrackBack URL for this entry:

Listed below are links to weblogs that reference 50 Cent settles beef with Taco Bell :

The Hollywood Reporter
The Hollywood Reporter, Esq. blog focuses on how the entertainment and media industries are impacted and influenced by the law. It is edited by Matthew Belloni with contributions from veteran legal reporter Eriq Gardner and others. Before joining The Hollywood Reporter, Belloni was a lawyer at an entertainment litigation firm in Los Angeles. He writes a column for THR devoted to entertainment law. Gardner is a New York-based writer and legal journalist. Send tips or comments to [email protected]

The Hollywood Reporter
Contact: Patrice Atiee at 323.525.2014 or [email protected]

The Hollywood Reporter is Your Complete Film Resource

The columnists and bloggers who write for The Hollywood Reporter have their collective finger on the pulse of the boxoffice. Martin Grove and the other THR columnists deliver their thoughts on the film industry in an uncompromised style. Subscribe to THR today and get the latest views from these film experts and get the latest movie reviews as well.