Rejected Super Bowl ads: What's too racy for TV? (videos)Mon Feb 01, 2010 @ 10:51AM PST
By Eriq Gardner
- An ad for gay-dating website Mancrunch. The rejection by CBS Standards and Practices has raised some concern over whether CBS cares too much about homosexuality, but we can't say we're too impressed with the thought and production put into this spot. Did Mancrunch really intend to run this commercial?
- An ad for domain registration Web site Go Daddy. Company CEO Bob Parsons says he was told by the network the ad was rejected because it could be "offensive to a certain class of people." Go Daddy has successfully aired racy spots during past Super Bowls, and the production of this "Lola" commercial starring Danica Patrick isn't shabby, so both parties may have been sincere.
- UPDATED: An ad for an upcoming video game "Dante's Inferno," by Electronic Arts. CBS determined the "Go to hell" tag line was too provocative even though a similar commercial has already been airing. Instead, EA has changed its tag line to "Hell awaits" to pass muster. Here's a "Dante's Inferno" trailer with the original tagline and the squeaky-clean ad that will run during the Super Bowl: